About the Brand
Lunchd is a monthly food service focused on what you might be able to cook with at work, so you can choose microwave options, no microwave options, and hot water options for your meals. Lunchd needed branding to help launch their new food packages- their snack packs, and dine packs. Each one is made to feel like mom herself packed it for you.
The Challenge
The hardest part about designing piece was the fact that I’m not super knowledgeable on cars. Cars are great, I use them every day, but i’d never designed for a car company before. Trying to promote self-repairable cars was the greatest challenge- striking a balance between fun and serious when it comes to branding was rather difficult- which is what inspired the red and blue color scheme. They are on two sides of the color palette, which not only demonstrates the different parts to piece, but also the dynamic tones.
